For centuries, the widely loved treat, chocolate, has been enjoyed in many forms - as food of the gods, a luxurious high society drink, an expensive medicine, a religious ritual, an art form, a recreational drug and even as money. 

The Mayans are believed to be the first to discover cocoa. Back then, chocolate came in only one form - as a drink (with no added sugars), which the Mayans lovingly called 'Xocolati' meaning 'bitter water'. 


Chocolate Museum in Brixton, London

Intrigued to know more about chocolate? The Chocolate Museum in the heart of Brixton has everything you want to learn about chocolate. Create your own chocolate, explore a museum and have chocolate tastings along the way.  The Museum was founded by Isabelle Alaya, a French artisan chocolatier, who has poured her passion for chocolate into this deliciously delightful museum. 

The Chocolate Museum in Brixton with the one floor dedicated to Chocolate Making workshops and the one below to the museum collection

For its size, the museum houses quite a big and fascinating collection. The exhibits at the Museum cover the process of transforming cacao beans into chocolate, beautiful artefacts reflecting its Mayan origins, cocoa’s connection to slavery, chocolate history in Britain and an amazing collection of advertisements and memorabilia dating back to the 1700s.



Meet Isabelle Alaya, founder of the Chocolate Museum


For Gamar, it has been a great pleasure working with the very passionate and hardworking Isabelle and her team. As she shares the Museum’s mission to inspire passion for learning about chocolate and its global history, particularly about Britain’s unique role in the history of chocolate, celebrating as well as raising controversial issues about its production and consumption worldwide.

A talk about the history of Hot Chocolate during Lambeth Heritage Festival

Isabelle also lives her passion to teach about quality chocolate and its history through the museum's very popular chocolate making workshops. As chocolate is an important part of school curriculum teaching nowadays because it integrates lessons about geography, history and science, chocolate workshops at the Museum have become their most popular workshop.

Chocolate Workshop at the Museum

ChocoTale, an interactive tour on the Gamar app to play at the Museum 

What could make a museum tour better than chocolate breaks along the route? The only thing that could possibly enhance a chocolate museum tour is augmented reality. ChocoTale, is a chocolate filled interactive trail which follows the history of the cacao bean, from the Mayans all the way to current day chocolatiering.

Visitors playing 'ChocoTale' at the Museum

Popular activity - Chocolate tasting and answering questions about the taste at every stop

The trail takes the visitor on a sense stimulating journey inspiring passion for learning the history of Chocolate. The most popular activity with ChocoTale has been the chocolate tastings and finding answers related to that particular chocolate at every stop. If you'd like to play the FREE interactive trail along with chocolate tastings at every stop, the box of 13 unique delicious chocolates that go along with the trail from traditional Mayan chocolates to modern French bytes can be bought at the Museum for £6 for one box or £9.50 for two.



Box of 13 unique delicious chocolates that go with the trail - you can buy this box at the Museum

Here are just some of the reviews from the visitors who have experienced the ChocoTale & Tasting tour at the museum.

 Some of the reviews received by the Choco Tale interactive tour on the Gamar app at the Chocolate Museum


How to Play

Download the Gamar app on your phone or tablet.

Go to Chocolate Museum channel, download 'ChocoTale and Tasting' and keep it ready to play at the Museum.


You can also borrow tablets at the Museum to play the trail for a small fee of £2.

The interactive tour is FREE to play.

If you'd like to play the FREE trail along with chocolate tastings at every stop, the box of 13 unique delicious chocolates that go along with the trail from traditional Mayan chocolates to modern French bytes can be bought at the Museum for £6 for one box or £9.50 for two.

Getting to Chocolate Museum

The Museum is free to visit.

187 Ferndale Road, Brixton, SW9 8BA

It's open to the public Wednesday-Friday 2pm-7pm, and Saturday 10am-6.30pm.

Whilst at the Museum, do try out the Hot chocolate in the Museum cafe.

It is simply divine, easily the best in London. 

Tags: Augmented reality, Gamar, Chocolate Museum, Brixton to do, London to do, Interactive Tour, Isabelle Alaya, Interpretation

Rachel Lydford

Avid painter, cyclist and video game player. Culture, arts and museum enthusiast. Customer Success Manager at Gamar.

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