Gamar has been creating digital experiences for the cultural sector for over 7 years. In that time, we have got to know museum visitors very well. 

 

Finding the right type of digital trail to suit your different audiences can often be tricky. Something that suits a family can be very different from an academic professional.

 

We’ve created the perfect guide for finding which digital experience works best for each visitor - even those hard to reach!

 

1. Families


Families come to museums to experience the collection, but also keep the children entertained. Parents of young children want to find a digital solution that will be engaging, entertaining, and educational.


 

Our family games and trails have a proven ability to keep children and parents engaged. With a large smart device, the whole family complete the trail and learn together.

 

AR animations, mini-games, and activities allow children to engage with the collection, making learning fun.


 

2. School Groups

 

School groups visit museums for education, like families they also need solutions that keep children entertained.


 

Our children’s multi-media guides create alternative methods of learning at museums and culture organisations. Children can work together in groups or individually to complete tasks and learn about the collection. Content can be easily changed to fit the ongoing changes in the curriculum. 

 


3. Coach Groups

 

More mature individuals or coach parties tend to visit museums for an enjoyable day out. They want to feel educated, entertained and prefer digital solutions that are easy to use.


 

Our multimedia and audio guides allow museums to share even more information. This reveals stories that might not fit into your exhibition space. They are easy to navigate and can enhance the experience of any interpretation.



4. Special Education, Needs and Disabilities

 

Gamar is passionate about making museum collections as accessible as possible.


 

We can create British Sign Language and audio-descriptive. These offer an opportunity to make your collection accessible to everyone.

 

Recently we have introduced personalised, wayfinding technology. Visitors can determine exactly where they want to go ahead of time. This can help additional needs groups avoid anything they may find stressful and be sure to easily find the things they want to see.

 


5. Teenagers, Students, and Young adults

 

Traditionally seen as ‘hard to reach’ younger adults tend to visit museums less. They are interested in more high tech solutions that they can enjoy socially.



Gamar’s latest innovation has been in immersive, augmented reality games on Microsoft HoloLens. Players work together to complete tasks that are based on the story of your collection. The experience is fun, social and can be applied to educational purposes.


Besides, they are always up for a nice adventure or a mystery trail using augmented reality and they will have even more fun in creating one themselves! Think of it like a game design workshop where young adults are divided into groups, given different themes, say 10 readymade stops and are asked to create a trail in your galleries and engage with your collections.


 

6. Academia & Professionals

 

Older, educated individuals who like to gain knowledge and rich cultural experiences.



When creating our multimedia guides we work closely with curatorial teams to make sure all information is accurate, informative and engaging. This makes Gamar content perfect for those who always want to learn more.

 

No matter who your audience are, Gamar offers a variety of digital experiences and endless opportunities to leave your audience inspired and with lots of great memories!





Tags: Augmented reality, Museum, Gamar

Grace Weltch

Museums, art and culture specialist. Can be found cycling, bouldering and diving from city to city. Customer Success Manager at Gamar.


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